Software for qualitative, quantitative and mixed methods research

MAXQDA is a program designed to facilitate and support qualitative, quantitative and mixed methods research projects. It allows you to import, organize, analyze, visualize and publish all forms of data that can be collected electronically, including interviews,surveys, (PDF) documents, tables (Excel / SPSS), bibliographic data, pictures,videos, web pages and even tweets. With its comprehensive range of functions,from transcription to inferential statistical analysis, MAXQDA is an “all in one” software for research and teaching purposes in numerous disciplines.

Since its first release in 1989, MAXQDA has quickly become one of the most widely used programs in qualitative and Mixed Methods research. Today, MAXQDA is available in 15 languages and is used by thousands of researchers in more than 150 countries.

A bridge between disciplines and traditions

Fundamental to the development of MAXQDA has been its openness to the multiplicity of methodological approaches, which provide for a truly diverse and pluralistic global scientific landscape. We design new functions not on the basis of a single methodology (such as grounded theory or qualitative content analysis) but on the diverse needs of active researchers in a variety of disciplines. To achieve this, we work closely with experts from various fields of research.

Against this background, we have always placed a strong focus on “mixed methods” research, not least in order to bridge the conventional “qualitative versus quantitative” divide. The foundation for this approach was laid in 1991, when the integration of document variables forged a link between qualitative text analysis and quantitative methods. Since then, MAXQDA has continued to be a pioneer in the field through the development of typology tables, cross tabs, configuration tables, document similarity analyses and joint displays. With the addition of further modules for quantitative text analysis (introduced in 2003) and finally descriptive and inferential statistical analysis (introduced in 2016), MAXQDA has set new standards in software-supported data analysis.

Complex, but not complicated: Welcome to the most user-friendly QDA software available!

Research is a highly complex process that navigates the tension between different methodological demands and pragmatic compromises. It is all the more important, therefore, that your choice of QDA software actually supports your research and is intuitively accessible.

Keeping MAXQDA user-friendly is our highest priority. This philosophy is reflected in our four-window user interface: it’s simple to understand and use but gives you access to powerful, and often entirely unique, tools and functions.

MAXQDA is powerful, yet often praised for being the most intuitive QDA software available. The clearly structured main screen of MAXQDA is divided into four windows which reflect essential management work areas in the process of qualitative data analysis:

  • Document system – Your data
  • Code system - Your code or category system
  • Document Browser – Single document view, always directly accessible
  • Retrieved Segments – Retrieval and search results

You can import documents, PDF articles, focus group transcripts, tables, images, media files, Twitter tweets and bibliographical data sets, organize them in document groups, and develop a system of categories. While reading or viewing your data in the document browser of MAXQDA you can assign codes to different segments of your data. Create and organize memos to keep track of your ideas and theories. Take advantage of various search functions, and present your research with a wide range of visual tools, diagrams or the mapping tool MAXMaps. Multimedia functionality includes a full-featured transcription tool that let’s you transcribe using foot pedals.

MAXQDA is the number one choice for researchers and research institutions from a wide range of scientific disciplines, such as in Sociology, Political Science, Psychology, Public Health, Anthropology, Education, Marketing, Economics and Urban Planning.

MAXQDA distinguishes itself from other qualitative analysis tools through its high efficiency and stability, its elaborate functionality and its user friendliness. The program’s simplicity does not, however, imply a lack of sophistication: MAXQDA proves that high technical standard and power can be combined with simple and intuitive use. 

This strength is in large part due to the following characteristics:

  • Identical version for Windows and Mac with full file sharing compatibility
  • Clear and intuitive program structure
  • Data flexibility;import all common file types (Word, Excel, PDF, images, video, etc.) and special file format (Twitter tweets, SPSS data sets, pre-structured documents, and more…)
  • Extensive and differentiated functions combined with a unique and highly-advanced
  • Visualization available for the processes of coding, memo-writing and browsing, and
  • Seamless integration into the world of MS Office and statistic software packages.

MAXQDA is available as three product options:

  • MAXQDAStandard (Advanced Qualitative Data Analysis)
  • MAXQDAPlus (MAXQDA Standard + “MAXDictio” module for quantitative text analysis)
  • MAXQDAAnalytics Pro (MAXQDA Plus + “Stats” module for statistical analysis

To find out more about the types of licenses available or request a quote, please contact us

VERBI GmbH, the company behind MAXQDA, is based in Berlin, Germany, and develops and distributes MAXQDA.